The Philippines Department of Tourism (PDOT) London announced its 2016 campaign plans at a reception in London.
With 'Visit the Philippines Again in 2016' campaign in full swing, a number of new events and activities are set to entice travellers to visit the country’s 7,107 islands.
Last year saw a significant rise in tourism arrivals from the UK, growing to 154,589 individuals. This represented a 15.65% growth rate over 2014, the highest annual growth rate experienced in more than a decade. It was also notably higher than the global growth rate of tourism to the Philippines at 10.91%.
For 'Visit the Philippines Again in 2016', there are numerous events taking place across the country including the World Street Food Congress, which takes place in Manila; the World Food Expo in August; and TBEX in October, where Manila will play host to the world’s largest gathering of travel bloggers, writers and new media representatives.
Supporting these events are increases in route access to the Philippines including daily flights from Philippine Airlines by June and more airlifts to secondary Philippine gateways. There will also be an additional 5,500 deluxe rooms by International chains across Manila, Boracay and Cebu.
The tourist board has also updated its website at itsmorefuninthephilippines.co.uk, which features a range of content, imagery and special offers from travel partners.
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