Following the successful launch of Europe’s first Hard Rock Hotel in Ibiza, Palladium Hotel Group has again aligned with Hard Rock International to open Hard Rock Hotel Tenerife this October.

Sitting on the Canary Island’s southern coast near Adeje the property has been designed to offer family-friendly and adult-only experiences and, due to Tenerife’s climate, will be open year round providing a lively winter sun holiday option.

Sergio Zertuche, vice-president of sales and marketing for the Palladium Hotel Group, said: “Unlike its Ibiza counterpart, Hard Rock Hotel Tenerife will be open year round to take advantage of the Canary Islands’ exceptional climate and so we’re very happy to be able to offer British holiday-makers a five-star winter sun holiday just a four hour flight away. We want to highlight that the hotel’s five-star facilities and multiple entertainment options are equally suited to families and silver surfers, with family friendly and adults-only experiences across the resort, as well as an immersive music environment for all ages. We look forward to working with agents to help them find an experience at Hard Rock Hotel Tenerife for all their clients.”

Details of the property’s grand opening party have also been announced with an open-air event scheduled for December 10, bringing the spirit of the ‘80s with a live disco line up of Village People, Blackbox, C+C Music Factory, Rozalla and DJ trio Dream Team Reload. The event will inaugurate the property’s programme of live concerts, supported by DJ sessions, acoustic bands and vocalists who will play in various parts of the hotel throughout each day.

To complement this music offering, guests will also be able to enjoy three pools, access to an artificial saltwater lagoon and a beach club. The hotel will also boast signature Hard Rock facilities including a Rock Spa, Body Rock gym and Rock Shop. For younger guests, three kids clubs will be on offer with a wide range of entertainment activities available.

Reaffirming its commitment to the travel trade the hotel group is actively engaging with agents across the UK and has contracted a dedicated representative to support UK sales; Maria Costa Lobo. Maria commented: “I am very excited to be working with the UK trade on this exciting hotel launch. In the next few months, I will be out on the road training agents and I am also on hand for any questions about the property. The hotel is contracted via many of the main tour operators including Jet2Holidays, Thomas Cook, Classic Collection and Sovereign so agents can book via their preferred supplier. We’d also ask agents to keep an eye out for a range of sales incentives that we will be launching.”

Room bookings start from approximately £83 per person per night on a bed-and-breakfast basis.

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