Butlins reported a 15% increase in year-on-year sales with February half-term breaks being snapped up his year and the company reaching near capacity on all three of its beachside resorts; Bognor Regis, Minehead and Skegness.The company says that its success is attributed to ongoing investments, which have totalled nearly £110million since 2003.
This year a further £10million is being invested into the refurbishment and improvement of accommodation and facilities across its resorts. As examples, at Minehead 12 specially designed gold apartments featuring four bedrooms have been introduced, ideal for extended families and larger groups of holidaymakers.
Meanwhile, new self-service dining rooms are being introduced at Minehead and Skegness resorts. The new premium dining restaurants while two additional Activity Gardens are being created at Minehead and Skegness.
The areas will feature a range of activities for family entertainment including high ropes, beach courts, sport arenas, go karts and junior driving tracks.
The company’s head of retail sales, Allan Lambert, said: “We are dedicated to continually improving the customer experience for our guests and committed to an ongoing capital investment programme which is based on the feedback that we get from our customers.
“Our investments in recent years have been hugely successful with highlights including two ultra-modern hotels, one with a £2million spa at Bognor Regis and a spa at Skegness. Each year we also spend in excess of £10million on entertainment to ensure that we are continually raising the bar for each of our 1.5million guests. We’re really excited about the year ahead and are confident that our guests will once again be pleased with what’s in store for 2010.”
For more information visit www.bourneleisuresales.co.uk or cal 0845-070 4742.