P&O Cruises has partnered with Stackla - a social content aggregation, curation and publishing platform - as part of a move designed to showcase cruise holidays through the eyes of real travellers.
The operator has worked with Stackla to launch a ‘Social Wall’ - a new addition to the website which brings together images of cruise holidays enjoyed by recent customers.
The Social Wall was launched as part of the line's ‘This Is The Life’ campaign, during which cruise customers were invited to upload their favourite cruise moments to social media channels, accompanied by the ‘ThisIsTheLife’ hashtag.
Images range from selfies taken next to the ship’s on-board pool, to photos of wildlife taken during exploration on land.
For details see www.pocruises.com/social-wall