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Orlando Tourism Bureau rebrands itself as Visit Orlando

The Board of Directors of the Orlando Tourism Bureau have announced that the name of the organisation is changing from Orlando Tourism Bureau to Visit Orlando. he Board of Directors of the Orlando Tourism Bureau have announced that the name of the organisation is changing from Orlando Tourism Bureau to Visit Orlando. They say that Visit Orlando reflects the organisation?s mission and strategic focus of increasing overnight leisure and business visitation through its global sales and marketing initiatives. The change also reflects a shift within destination marketing organisations to adopt simpler, more relevant names for a global audience.
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