Visitors heading to the North East this autumn for the region’s largest free public art trail are being encouraged to extend their stay at a top hotel.

From September 19 to November 29, streets, parks and open spaces across Tyneside and Gateshead will be home to Great North Snowdogs; a trail of 60 large and 95 mini sculptures, inspired by the Raymond Briggs story, The Snowman and The Snowdog.

The 1.5m-high Snowdog sculptures will be individually decorated by professional artists and celebrities and a trail map, app and website will lead visitors from popular tourist destinations to lesser known areas of the region, along the route covered by the Metro system and other public transport.

During the course of the event The Hilton Garden Inn Hotel in Sunderland is offering a 20% discount on its best available rate, subject to availability.

To book email and for details on the event see

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