The British campaign officially launches today with the introduction of the ‘Patriotic Package’ and will be followed by a series of offerings to be announced throughout 2012.
For the first time in its history, Keep Calm and Carry On will produce 350 exclusively designed mugs created specifically for the campaign. The mugs will carry the slogan ‘Keep Calm at Mercer Street’ alongside the iconic traditional British design.
The newly refurbished Mercer Street Hotel is located in the Seven Dials Village and has 137 new bedrooms, 8 suites with dressing rooms and Union-Jack design SMEG fridges, Apple TV technology in every room and free WiFi.
The Patriotic Package starts at £201.12 and will be available until the end of 2012. It includes one night’s accommodation on a bed and breakfast basis, two branded Keep Calm and Carry On mugs and a caddy of Newby English Breakfast Tea.
For more information, please visit: http://www.radissonblu-edwardian.com/patrioticpackage or call +44 207 836 4300