Statement from James Berresford, CEO, VisitEngland, in response to the announcement that the Norfolk and Suffolk Broads authority members have voted to rebrand as the Broads National Park.


“We fully support the landmark decision by the Norfolk and Suffolk Broads today to brand this truly stunning area as the Broads National Park. We’re confident that this strong sense of identity as one of England’s 10 beautiful National Parks will help to convey the vital contribution National Parks make to England’ economy - attracting around 90 million visitors, and generating over £4billion in spend each year.

VisitEngland has been working in partnership with England’s National Parks on projects aimed at helping boost rural tourism and local economies. This announcement is a welcome step in recognising the potential for national parks to create enjoyable experiences for visitors, and their important role in supporting local and regional growth as we’re always keen to highlight the importance of national parks to the UK economy and we’re positive that the newly named Broads National Park will help the area access economic growth potential available to the country’s existing national parks.

Our national parks allow visitors to immerse themselves in some of England’s most beautiful and picturesque landscapes – including through increasingly popular activities like walking, cycling and boating. The newly named Broads National Park will have a renewed opportunity to attract more visitors by promoting the variety of unforgettable experiences on offer across the Broads, and the unique elements that make the Broads National Park such a wonderful place to visit. Importantly, it will help to ensure these special landscapes can be enjoyed and visited for generations to come.”

 www.visitengland.org

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