No1 Traveller is putting the glamour back into flying, with a rebrand of its lounges, expansion programme and new website.

The 2014/15 CoolBrand has created a new visual identity and will be redesigning its lounge collection in the spirit of the Jet-set age. Centred on iconic island bars, with bistro dining and panoramic viewing, the company’s first ‘new-look’ lounges will open at Gatwick early next year.

To reflect its core lounge product offering, the company has also launched no1lounges.com – a sister website to No1Traveller.com, which will continue to sell its full Driveway to Runway services from chauffeur-driven airport transfers and valet parking, to fast-track security, VIP Departure and partner lounges.

Other announcements include an expansion at Gatwick Airport with capacity across both terminals set to increase by 100% in the next 12 months, as well as upgrades at Heathrow, Birmingham and Edinburgh locations over the next year, along with the introduction of a refined, seasonal food and beverage menu.

A new uniform will also be rolled next month.

The company’s founder and CEO, Phil Cameron, said: “Six years ago we started to pioneer common-user lounging in the UK and we haven’t stood still since. To ensure we remain the market leader we are making a big statement with our lounge brand refresh - inspired by the jet-set age of travel, a new-look website, and lounge upgrades. We want to show our guests just how serious we are about putting the glamour back into pre-flight.”

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