Eurostar has announced the introduction of a new visual identity to mark the start of a new chapter for the business.

The company plans to expand its reach, carrying more passengers from Germany and the Netherlands as well as across the UK, regional France and Belgium.  The new identity will be rolled out gradually over the coming weeks and will also appear on uniforms and station signage. 


Meanwhile, the company  is enhancing its Business Premier Class by introducing new menus developed in collaboration with Michelin Three Star chef, Alain Roux and is also introducing a new guaranteed boarding service from next month, which offers Business Premier passengers guaranteed access to the train of their choice regardless of their reservation. 

This summer will also see further developments including extending its business lounge taxi booking service to on-board, so business passengers will be able to book taxis while they travel.

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