A new Balinese villa company is looking to build relationships with the UK trade ahead of its launch season.

Dari Indera Villas and Spa has launched a new website, dariindera.com along with its inaugural villa, the Muse - a four-bedroom luxury property in the heart of urban Seminyak, this month.

The company's flagship property, the four-bedroom rural retreat Villa Dari Indera, is due to open in Tanah Lot later this year.

The group's founder, Paul Blackburn, is targeting specialist agents in the UK, and hopes that the British market will account for around 50% of customers. He said: “Luxury specialists can sell us, as can Asia specialist agents, and we see this as a terrific opportunity.

“We’re paying 10% commission on the gross sale, and with an average week’s stay coming in at £3,700 without any extras selected, there is great potential. We also see Bali as a key destination for the trade to sell in the coming months, due to the recent visa changes and flight availability which makes Indonesia much more accessible.”

Rates at the Muse start from £350 per night and prices including private transfers, housekeeping, private security and daily breakfast, as well as optional extras such as a private chauffeur and chef services.

For more information call 01270-757557.

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