The Travel Network Group (TTNG) recently distributed its new marketing campaign materials to members, under the theme of ‘Trust Us’.

Si Morris-Green, the consortium's group marketing director, said: “We are really excited with this campaign, which perfectly summarises how many customers feel about their local independent travel agent. A holiday is one of the biggest purchases that consumers make in a year, and they put a lot of trust into their travel agent to make sure it’s the best time of the year for them and their families.”

The campaign features bright and colourful images that will make members’ retail windows inviting and eye-catching. Point-of-sale materials include a wide range of marketing leading-offer cards, personalised window POS and an Escape flyer with holiday deals all less than £1,000 per person. All materials are also available in digital format on the group’s marketing portal – The Hub – which is accessible to members.

‘Trust Us’ campaign videos, especially personalised for members to use in their local market places, have also been produced.

Meanwhile, in addition to the core campaign materials, the group’s homeworking division – Independent Travel Experts – has an exclusive ‘Win £500 holiday spending money’ offer to promote with its customers. Morris-Green said: “Within one hour of launch, homeworkers had already submitted more than 20 entries, and we are expecting more than 500 entries before the winner is announced on Friday September 29.”

twn Are you sure that you want to switch to desktop version?