Brand USA has announced the launch of a new trade website to offer a comprehensive, one-stop gateway for travel industry professionals looking to better sell the US.

Readily accessible from all mobile devices with intuitive navigation, the website will offer creative and up-to-date content.

It is projected to go live in January 2018 and will bring a number of useful trade resources, which are currently spread across Brand USA’s consumer and corporate websites, into a single, stand-alone space.

Cathy Domanico, the organisation's vice president, global trade development, said: “We understand the importance of the travel trade and we’ve taken detailed measures to create a website that truly reflects the industry’s needs, interests and desires.

“The travel trade continues to play a significant role in driving international visitors to, though, and beyond America’s gateways. This new digital development will enable us to better connect with, and provide an engaging platform for, all travel industry professionals.”

The new site will feature mobile-optimised, responsive design to enhance user experience across a full spectrum of devices, including tablets and smart phones; Direct access to the Brand USA Trip Kit, a helpful resource for USA travel inspiration and information, including suggested itineraries (beginning in key gateway cities and expanding out to explore additional destinations) and destination photos; Expanded corporate calendar highlighting the organisation's activities and signature events up to five years in advance; Information and advice on visiting the US, including an overview of travel policies; Expanded directory of receptive tour operators; and a new ‘USA Trip Planner’ tool.

The website can be accessed from January by visiting visittheusa.com/traveltrade

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