A new marketing drive to encourage tour operators and travel agents to sell York and its new City Pass has been launched by Visit York.
The new look York Pass offers purchasers free entry to more than 30 visitor attractions plus exclusive offers at restaurants and money off theatre tickets over one, two or three days. 
It can be purchased at www.yorkpass.com and special travel trade rates are also available. Prices start at £34 for a one-day pass and in total the pass provides free entry to more than £220 worth of attractions, and comes complete with a 72 page guidebook with maps.

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