Celebrity Cruises has introduced a dedicated selling guide that makes it easier for agents to customise the line's holidays booked via its new booking system, AirWaves.

Offering top tips for maximising the revenue potential of the new agent-friendly technology, the guide gives agents the tools they need to personalise fly-cruise and stay bookings in four steps.

The guide highlights the potential to extend holidays pre- and post-cruise by up to 12 nights and, to help agents open up their fly-cruise and hotel stay booking possibilities, the new selling guide includes a selection of suggested flights, hotels and transfer options across nine different destinations, along with links to helpful online resources.

Claire Stirrup, the company's director of sales, said: “Agents have historically had to rely on multiple systems to pull together the perfect fly-cruise and hotel stay packages for their clients, so AirWaves was created to make it easier and faster to personalise all aspects of the booking process.

“Our selling guide is designed to show how simple to use AirWaves is, and to highlight the complete flexibility that agents have in planning the ideal itinerary for their customers."

As part of AirWaves’ four-stage booking process, agents can find flights from across 30 regional UK and Ireland airports in real-time. They also have access to thousands of four and five-star hotels near ports and in departure cities, making it even more straight-forward to extend their customers’ holiday.

Agents can sign up to dedicated AirWaves training at cruisingpoweruk.co.uk and receive additional support at airwavessupport.online

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