Newmarket Holidays and river cruise operator A-ROSA have announced a new partnership, which will see Newmarket dedicate its entire 2019 river cruise programme to A-ROSA products.

Allowing the operator to offer a more premium level of river cruising to both agents and customers alike, a stand-alone 92-page brochure has been created. In total, 64 departures on 16 itineraries are featured, including ten departures that target multi-generational customers and a selection of festive season cruises.

Newmarket will continue to ensure agents have full flexibility in their travel choices; flight options from a range of main hubs and a number of key regional airports, plus Eurostar and cruise-only options are also available. To assist agents, who will be able to book A-ROSA cruises online, an extensive programme of agent activity is planned both during the launch and going forward.

A ‘How to Sell’ guide is being distributed to agents, backed up with in store training and dedicated online training modules. In addition, new incentives, competitions, fam trips and other marketing activity is already being planned.

David Sharman, the company’s commercial director, said: “With A-ROSA, Newmarket will be able to offer agents and their customers the next level in vessel class. This will enable us to appeal to a wider river cruise audience than has previously been possible, and the depth and scale of our offering will provide more choice than ever before. The A-ROSA difference is the appeal of the partnership – flexible, multi-choice, contemporary, casual, yet stylish premium river cruising reflected in the facilities and services delivered by the team.

“This partnership was identified as crucial as it enables Newmarket to implement a strategy that responds to how the river cruise market has developed, and aligns the two companies’ growth strategy. A-ROSA is ambitious to continue its growth, a key factor in the Newmarket partnership, with exciting plans ahead beyond 2019. The Newmarket trade team will be solely focused on promoting and selling the A-ROSA river cruise range with no other distractions and will support agents in all aspects to ensure product knowledge and sales opportunities are maximised.”

Prices lead in at £1,459 for an eight-day Classic Rhine Cruise to Switzerland by air. This includes six ports of call, passage through the Rhine Gorge and guided walking tours in Mainz and Koblenz. Five-day cruises by air start from £739 and include at least one excursion.

To book call 0330-160 7999.

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