The Kuoni Group has announced a new operational structure following the recent acquisition of GTA. All European tour operating arms of the group will operate under a new division called Outbound Europe.

The ability to share group knowledge and support services means the UK arm is given more muscle in the market and  division consists of Outbound Kuoni Nordic, Outbound Kuoni Europe sales units, a new online/mobile unit and a Procurement & Production unit.

Joanna Edmunds, the new head of the Procurement & Production unit said: "By consistently bundling these activities and aligning product development initiatives more closely, we will be able to generate significant further synergies within our European tour operating business, strengthen our buying position and improve the product and service offerings to our customers."

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