Initiative allows agents to capitalise on £1.1 billion a year “Retail Tourism” spend by claiming 20% commission on tour bookings through London Luxury. 

New West End Company, which represents 600 retailers on Bond Street, Oxford Street and Regent Street, launched London Luxury, a luxury shopping proposition in London’s West End.

London Luxury groups the key areas of Bond Street, Mount Street, Jermyn Street and Savile Row clustering together 300 luxury retailers into a new district. London Luxury enables London’s West End to compete internationally as a leading destination for luxury shopping ahead of Paris, Milan, New York and Tokyo.

Luxury retailers including Mulberry, Burberry, Asprey, Fortnum & Mason, Selfridges, Smythson, Cartier, Louis Vuitton and Dunhill will be working together alongside the UK’s hotels, including The Ritz, Claridges, The Langham and Metropolitan to provide VIP invitations, behind the scenes tours and bespoke shopping experiences.

The programme focuses on two  initiatives; London Luxury Collection bespoke tours and London Luxury Club, a series of exclusive shop and stay experiences. The initiative is fully commissionable to travel agents across the globe who can register online at

Agents will then be able to book clients special deals and shop and stay packages at London’s hotels and clients will receive a privilege card on arrival as part of the London Luxury Club. The London Luxury Club card will give members exclusive benefits, luxury offers, VIP events and bespoke experiences such as taking tea in a private room at one of London’s oldest stores, a peak at Grace Kelly’s diary or Sir Winston Churchill’s suit block.

For example a superior room at Claridge’s is priced at £299 a night including, breakfast, champagne and access to the London Luxury retail offers. London Luxury Collection is a range of bespoke, insider-led shopping tours. The tours include: Mayfair Unique; an insight into British heritage brands, Fashion Forward; which accesses contemporary / classic men’s and women’s wear with a real insider’s knowledge and World’s Finest; which showcases the city’s finest art, antiques and design. London Luxury tours last approximately three hours, cost from £265 and are available in several language options including: Arabic, Russian, Mandarin and French. Due to their specialised nature the tours are suitable for small groups of four or five people.

For more information about London Luxury visit

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