A new Gold award for holiday parks assessed by Quality in Tourism has been launched by VisitEngland.

The award was created to recognise increased levels of quality in England. The award can be given to 4 and 5 star holiday parks who excel in providing a quality holiday experience to tourists.

There are specific criteria to meet to ensure a park qualifies for the new award. For example, having to score 90% or over for cleanliness is just one of the ways that a Gold award park stands out from the other parks in the UK.

Mr Ken Britton of Seafield Caravan Park in Seahouses was the first recipient of the new award and said: “ When we were told that we had qualified for the new Gold award for parks myself and the team were ecstatic. Our attention to every detail is something which we pride ourselves upon and to receive this award recognises that effort. We know that our customers look out for awards like this, so to have a Gold award really is the icing on the cake”

Gary Swarbrooke, director of policy and quality at Quality in Tourism said: “The response we have had from Park owners has been fantastic. Everyone is really happy that they qualified for the award, and even happier that it makes their park stand out for all the right reasons. Having a Gold award shows potential guests that your park offers high quality as standard”

The assessment process to qualify for the new Gold award, includes a detailed check of all of the parks facilities, scoring all aspects including the cleanliness of each individual area – park facilities, reception, shop etc. A selection of each of the accommodation types are also assessed to ensure all aspects of a stay at the holiday park is of a high quality. All parks undergo their main assessment and if scores reach a potential Gold award level, the a follow-up assessment is carried out on the park – this ensures these parks really are the best of the best.

For more information, email James.Ardley@uk.g4s.com or visit http://www.qualityintourism.com

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