The Travel Network Group is announcing to its Members this week that they can now receive full online marketing, including social media and website management, giving them access to better technologies, online expertise and know how through a deal signed with Net Effect.

 

Currently members of the group are able to leverage the group’s websites, including Worldchoicetravel.co.uk, myholidayexperience.co.uk; and thecruiseclub.co.uk.

Now if a member wants to increase their online presence beyond having access to these sites, through a collaboration between The Travel Network Group and Net Effect, they can have their own bespoke website designed for them as well as get increased assistance with SEO and PPC on their existing websites.

The website will be branded with the independent agent’s look and feel, include their social media channels and feature all the Group’s marketing campaigns, tools and materials.

A major new feature will also include Net Effect LateCards software, which will deliver The Travel Network Group’s Deal ++ offering, giving Members up-to-date pricing on negotiated products, maintained content and the full suite of online marketing pieces all centrally managed by the Group.

The Deal ++ concept was introduced to members of The Travel Network Group in May last year

Si Prentice, group marketing director, The Travel Network Group, said: “We are working with Net Effect technology to create an online proposition for Members that is second to none. Members who participate will be able to choose their own look and feel to their individual sites from several templates and all the content, including packaged deals and marketing offers – as well has a huge range of marketing materials - can be sent to Members’ websites electronically. We can even integrate their social media activities.

“Many of our Members struggle with the cost and expertise to develop effective websites and need support on content management. By joining forces with us on this new initiative, they can have state of the art technology with expert back up and support for a very reasonable investment,” he added.

Steve Rushton of Net Effect added ‘We are delighted to be working with The Travel Network Group to help them deliver their new online marketing services for Members. Our LateCards system significantly enhances marketing potential by putting product directly in front of customers and saving everyone valuable time in the process. Ready formatted and with no re-keying of information required, the system is simple to use and removes duplication of effort.

“The software will also allow Members to send attractive marketing emails at the touch of a button, complete with product of their choice linked directly to their own sites/online channels. Making it quick and easy to immediately share product with clients is clearly good news all round: for clients, Members and Operators. We look forward to helping Members get excited and confident about marketing in the digital age.” He said.

Gary Lewis, group managing director, The Travel Network Group, said: “We have invested significantly in our Marketing area over the past 18 months and today’s announcement further demonstrates our on-going commitment to our Growth strategy which is all about helping Members build their businesses.”

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