According to September figures released by the Croatian National Tourist Board (CNTB), Croatia saw an 11% increase in British visitors and a 14% increase in Irish visitors, compared to the same period last year.

In total, 82,398 Brits and 7,332 Irish visitors travelled to Croatia during September. From January to September 2014, Croatia saw a 10% increase in British visitors, compared to 2013, with 413,513 arrivals. There were also 43,734 Irish visitors between January and September 2014, a year-on-year increase of 18%. In 2013, Croatia saw a 23% rise of year-on-year visits, compared to 2012.

To ensure this trend of strong visitor figures continues, the CNTB has launched a new pre- and post- season campaign to the UK market, which aims to increase the number of all-year-round visitors to the country. Named Croatia 365, the campaign will showcase how Croatia’s cultural, eno-gastronomic, adventure, wellness & health and MICE offerings make it the perfect tourist destination throughout the year.

The tourist board's UK & Ireland director, Tonko Rilović, said: “Croatia is a popular summer destination but also has much to offer visitors during the months outside peak season. The country’s picturesque coastline, historic cities, many national parks, fine food, award-winning wines, and adventure activities offer holidaymakers many reasons to visit this beautiful destination all year round.”

In the coming year, the CNTB will focus on the country’s festival scene, which includes Unknown, Ultra and Hideout, as well as highlighting new launches and openings.

In 2015, visitors to Croatia will benefit from the launch of the hydroplane project from European Coastal Airlines (ECA), which will revolutionise Croatian tourism. The hydroplanes will have flights operating from Split, Hvar, Pula, Zagreb, Zadar and the island of Rab and will make daily island-hopping possible year-round.The project will be the first European seaplane service and will be able to transfer 19 passengers at a time. From summer 2015, TUI Thomson Cruises will dock in Croatia as Dubrovnik has been announced as the new homeport for Thomson Celebration.

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