Shearings has launched a new marketing campaign across TV, online, press and local radio in a bid to boost bookings from new and current customers during the peaks period in January and February.
The integrated campaign, themed around the company's 'Keep Making Memories' message, is designed to inspire customers to both make and share holiday experiences. All activity includes a call to action encouraging booking through agents.
Agents will be rewarded throughout this month and next with a weekly prize draw for a £500 Love2Shop voucher as part of ‘The Shearings £5K Giveaway’. Agents will receive one entry into the draw for every booking they make. A prize draw to win one of five £100 Love2Shop vouchers is also available by retweeting the operator's tweets that contain the hashtag #ShearingsOffers.
The campaign coincides with the launch of the company's 2014 brochures for both UK & Ireland and Europe & Worldwide. New products in the UK & Ireland brochure include battlefield trips based on next years’ WWI and WWII anniversaries, Enigma Code & the Blitz and Bournemouth & D-Day. The Europe & Worldwide brochure includes new culinary itineraries: Italian Food & Wine Experience and Rhine in Flames & Wine Routes, as well as new European battlefield tours and cruises.
For more information call 01942-823449 or visit www.shearings.com