Maldives Marketing and PR Corporation (MMPRC) has launched its new marketing campaign ‘Visit Maldives Year 2016’.

To mark its launch, national and international events will take place during the year as well as educational and awareness programmes, competitions and prizes such as free holidays to the Maldives, while the trade is also set to enjoy a number of road shows and trade fairs held during 2015/16.

The main objective of the campaign is to position the Maldives as an exclusive tourist destination by showcasing the islands’ diversified tourism product and therefore to reach the goal of significantly increasing visitor arrivals by 1.5 million.

For details see www.visitmaldives.com

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