Sunsail has announced the launch of its new brand identity to provide UK travellers with a clearer definition of its brand and product and help strengthen the sailing appeal to a worldwide customer base.
Recent market research undertaken by the company has revealed that new potential customers find it difficult to engage in a sailing holiday as there is a long list of perceived barriers to entry including it’s expensive, it’s too hard, it takes too long to learn, it’s cramped and uncomfortable and it’s “not for me”.
As a result of the findings, the priority is to cater for the needs of customers who are new to sailing, helping them to more easily discover and experience the broad range of activities and holiday options now available in destinations worldwide.
The operator has been visually refreshed to reflect the brand positioning of ‘A lust for life’ that has been defined to engage more people in the idea of having a sailing experience. Alongside independent charter and Flotilla sailing holidays, the company also offers a beach club in Greece, sailing schools, team building and events, yacht ownership and racing, as well as holidays and activities to suit both sailors and non-sailors alike.
Holidays start from £399 per person for a beach club holiday for seven nights on a half-board basis at Sunsail Club Vounaki, Greece, including flights from Gatwick, transfers and watersports.
For more information visit www.sunsail.co.uk