Centara Hotels & Resorts has given a new identity to its recently launched Centara Boutique Collection brand with the creation of a logo and a strapline that reads, 'As unique as you'.Properties under this brand are situated both in secluded locations in Thailand and in city centres and feature inspirational architectural design. They can be found at Chiang Mai, Hua Hin, Samui, Rayong and Koh Kood and the company is aiming to operate 50-60 hotels and resorts under the brand within the next five-ten years.
Meanwhile, the company has announced that it will open a new beachfront resort in Phuket in October. The five-star Grand Beach Resort Phuket at Karon Beach is designed in a colonial style with Sino-Portuguese architecture and is the company's fourth property in Phuket. Accommodation will consist of 262 guestrooms and villas, with 108 Deluxe rooms, 81 Deluxe Spa rooms, 45 Pool Premium rooms, 18 Pool Suites, six one-bed Pool Villas and four two-bed Pool Villas. All guestrooms have a balcony with sea view, and Deluxe Spa rooms have a Jacuzzi on the balcony.