AmaWaterways has launched its new and innovative ‘AmaPassion’ brand campaign, which has been designed exclusively to educate agents on what makes the cruise line unique and highlight its selling points.

A series of promotions will be run across the company's social media channels where agents can interact with the new campaign and win daily spot prizes.

Meanwhile, the company's business development managers, Jon Knight and Joanne Smithies, will be educating the trade on the new campaign and will continue to offer product training to any agents that require additional support.

For details email agencysupport@amawaterways.co.uk or call 0800-520 2251.

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