After an extensive integration plan following the merger of LAN and TAM, LATAM Airlines Group has announced the adoption of the name LATAM.
The name will be used for all companies in the group, including LAN Airlines and its affiliates in Peru, Argentina, Colombia and Ecuador; TAM Linhas Aereas SA, TAM Transportes Aereos Del Mercosur SA (TAM Airlines (Paraguay); and cargo airlines of LATAM Group integrated by LAN CARGO LAN CARGO Colombia, ABSA (TAM Cargo) and Mas Air.
The new brand will incorporate the most important attributes and strengths from both LAN and TAM from their 86 and 39 years of operation respectively, and the group aspires to become the first global leader with a genuine Latin American identity.
Mauricio Amaro, chairman of LATAM Airlines Group, said: "The brand LATAM is the most natural result of the union of LAN and TAM brands. We knew that having a single brand was essential to solidify this partnership and in this sense 'LATAM' has strength in uniting and consolidating the two identities as Latin America's largest airline. The new brand retains the best elements of two identities and their legacies whilst encompassing the unique Latin American essence of each."
For more information see www.latam.com/building-latam