The Antigua & Barbuda Tourism Authority has launched its 2016 advertising campaign with the objective of maximising on the recent visitor growth and working more closely with the trade.

The new print and digital ad campaign will showcase Antigua and Barbuda under the themes of luxury, romance and fun/active, and the microsite is now live. This year’s campaign aims to generate bookings in the traditionally quieter summer months and for the following peak season.

Antigua looks to continue the momentum of positive visitor growth over the past year where June to December 2015 saw double digit growth. A number of operators have also contributed to the campaign as Antigua seeks to strengthen its partnership working with the trade, driving awareness and interest in the destination. Both Virgin Atlantic and British Airways are also participating.

Jean-Marc Flambert, vice president of sales and marketing UK & Europe, said: “Ahead of new hotel openings in the coming years, we need to grow the demand and awareness for the islands. We hope that this campaign will increase business for tour operators and travel agents selling Antigua and Barbuda.”

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