A new holiday advice line to aid agents selling family holidays, staffed exclusively by mums and dads, is promising to make selling family holidays a stress-free experience.

Dubbed the 'Royal Mums & Dads' advice line, the new service, championed by Royal Caribbean International, is a travel industry first and is operated by knowledgeable parents who work for the cruise line and have comprehensive experience of planning, booking and taking family cruise holidays with their own children, as well as giving valuable first-hand advice to first-time cruisers.

The Royal Mums and Dads can answer questions from agents about selling family cruising from what is on offer to keep children entertained, to health and safety questions.

The company promises that all of the staff on the Royal Mums line have cruised recently, many of them several times in the last few years. Some of the Royal Mums have teens, whilst others have younger children, so they are able to offer frank and insightful feedback on what to consider when cruising with children of different ages.

The line's Cruising for Excellence Online e-learning programme has also been updated with additional content to further assist agents in selling family holidays at sea. Now included is information on the Royal Mums and Dads on the home page; an extra page on the Essential Training module for Kids & Teens; and accessible bite-sized chunks of information which will be located around the virtual H20 environment, for agents to locate and earn nautical points as they navigate the site.

Royal Mum and head of trade sales, Nicki Tempest-Mitchell, mum to Lydia, aged seven and Ollie, aged ten months, said: "Trying a new kind of holiday for the first time can be daunting so, by giving parents the reassurance that they can talk to a mum or dad who has already cruised with their children, we hope to share our favourite family holiday memories and provide all the information that a diligent mum or dad would want to know before taking to the ocean waves with their children.

"We hope to assist agents in converting a sale by offering our own expertise to reassure clients looking at cruising for the first time. Our Royal Mums and Dads cannot wait to share stories from their own experiences and provide their honest feedback and insights into holidays at sea - my family loves it, having cruised for many years together, especially because it allows us as parents to relax whilst the children have the most incredible fun with other kids of their own age."

The new agents' advice line is open between 09:30 and 14:30 on weekdays.

For more information call 0844-417 0201 and for full profiles of the Royal Mums and Dads and their family holiday experiences see www.royalcaribbean.co.uk/mumsanddads

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