According to a recent consumer survey undertaken by Away Resorts, more than a third stated that they would be taking their main holiday in the UK, with 55% saying they would be staying at a lodge or caravan park this year.

The results indicate that for many families the holiday village is an ideal go-to destination for a British holiday. It was the 35 – 44 and 45 – 54 age groups that picked lodge and caravan parks the most, suggesting that families and empty nesters are interested in an experience where the facilities and entertainment are within easy reach.

In terms of where Brits will be holidaying, 44% of respondents will be taking their holiday next to the beach, suggesting that they still ‘like to be beside the seaside’ for their main holiday. Location was a key determining factor; 60% noted that the local area influences their decision to book in a certain place. The accommodation was the second most important factor according to 48% of people, suggesting that the quality of where they’ll be staying is just as important as leisure activities and can sway purchasing decisions, especially because 31% of those who chose accommodation are willing to spend up to £500 per person.

The majority of holidaymakers are willing to travel over four hours to reach their destination and most will be staying for six nights. Considering the beach is where most will be heading, this suggests Brits are willing to travel further to reach a particular beauty spot.

Most respondents will be going away in the summer months and more than 43% of those taking a staycation return regularly to their chosen destination. When asked how much their UK holiday will cost, most respondents, 32%, said they will pay £250 - £500 per person, excluding spending money. Only 14% of respondents stated their UK holiday will cost up to a maximum of £100 per person.

Carl Castledine, the chief executive officer for the holiday park operator, said: “It’s great to see that the great British holiday continues to go from strength to strength. We British are taking more and more domestic short breaks throughout the year, but to see that a third of consumers are taking their main holiday in the UK just goes to show that our fabulous island can inspire people to stay here over far-flung destinations.

“Away Resorts has six resorts in stunning locations throughout the UK. From the vibrant coastal surroundings at our Mersea Island park to the luxury leafy tranquillity at our New Forest resort and from the serene waterscapes at Tattershall Lakes to the dramatic landscape of Barmouth Bay in Wales, it’s easy to see why we’ve seen an increase in visitors to our resorts too.”

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