Monarch has announced that for this month it will be known as ’Mo-narch’ in support of Movember, the global campaign which creates positive change for men’s health through raising awareness and educating during its November take-over.

For the first time in the company’s history, the iconic ‘spotty M’ will be replaced with a tache version and three of the aircraft in the airline’s fleet will be sporting upper lip-holstery for the month.

Cabin crew will also be offering complimentary upgrades to customers sporting the most tache-tastic Mo’s.

To donate to the Mo-narch network on the Movember page visit http://tinyurl.com/nfqbjfs.

Pictured showcasing the new Mo-Plane is CEO of The Monarch Group, Andrew Swaffield.

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