Monarch Staff Are the Face of 2014 Campaign
Monarch will start 2014 with an advertising campaign which it says puts staff at the forefront of the 2014 advertising campaign that focusses on service throughout the customer journey.
Working closely with Iris Worldwide and Carat, the airline developed an internal campaign encouraging staff to share experiences of their day to day roles within Monarch to uncover some of the best service stories. From returning lost property to visiting poorly customers in hospital, the faces of Monarch crew will appear in print, out of home and online advertisements from later this month.
Tim Williamson, customer experience and marketing director, Monarch Airlines said:
“Throughout the process of talking to customers, staff and looking at the market, we took the deliberate decision to feature our staff. This campaign reinforces the fact that service has always been central to what we do and gives us the opportunity to recognise that we have what customers really want but find missing – great service. The campaign builds on the work we are already doing to renew and refresh our customer service proposition. Into 2014 we will continue to invest to make Monarch the airline best known for superior customer experience and value.”
The staff stories campaign will showcase the level of customer service that Monarch offer on all flights. By bringing authentic service stories to life, the campaign aims to feature the service ethos and 45 year heritage that underpins the airline.