monaco-2209822_1920 Monaco has launched a new marketing campaign highlighting the country as a modern, dynamic and elegant destination for the business market.

The new launch is centred on a play on words that takes a new look at clichés in a humorous, quirky tone, highlighting the strengths of Monaco's Convention Bureau.

The key words are 'Expertise, Service, Talent and Tailor-Made' deliberately retaining a human element with communication that focuses on visuals with the underlying theme of hands - the men and women who make up the teams, conveying the idea of welcome and creativity. The slogan, in keeping with the previous campaign, remains the same: 'Your event needs Monaco'.

Monaco can be reached from the UK and Ireland with more than 25 daily flights to nearby Nice International Airport from London City, Heathrow, Gatwick, Luton, Manchester, Edinburgh, Leeds, Liverpool, Newcastle, Southampton, Bristol, Exeter, East Midlands and Belfast.

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