Prestige Holidays has launched an A5 version of its Canada brochure in conjunction with British Airways to help agents sell the new programme.

The 16-page brochure provides an overview of the operator's tailormade offering and highlights key attractions of the different provinces, as well as the adventure and wildlife holidays available.


To incentivise agents to promote the programme the operator will cover the postage costs of mailing the brochure to their client database.

Other ongoing initiatives from the operator include fam trips, training days and selling incentives.

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