Instagram Pexels

Millennials lose the booze on holiday and embrace Instagram instead

Posting the perfect Instagram snap on holiday is more important to young adults than drunken nights out, reveals a recent research by World Travel Market London.

The survey of 2,000 British holidaymakers found just 9% of millennials want to get drunk on a holiday whilst 78% of those aged 25-34 are seeking to spur social media envy by posting on the photo-sharing app – closely followed by those in the 18-24 age group who 63% say they search for social status shots rather than shots of sambuca.

38% of those aged 25-34 say they post online more than once a day while they are on holiday, with a similar proportion (37%) of those aged 18-24 posting once a day; reflecting a definitive shift in attitudes, say travel experts at World Travel Market, which takes place November 5-7.

Paul Nelson from World Travel Market London said: “It’s a sobering thought for the older generation of holidaymakers that their drunken antics are just not regarded as cool by younger travellers. It would appear that millennials, ‘Generation Sensible’ or ‘sober socialites’, are more health-conscious and mindful of their image when on holiday, and eager to share their photographs instead of handling a hangover. The travel industry is tapping into this trend because Instagram has an estimated one billion users, so it’s a very influential platform.

“Budget airline easyJet last week unveiled a Look&Book app feature that allows passengers to instantly book flights using just a photo – without the user needing to know the destination. You can browse Instagram, take screen-grabs of inspiring photos and then share with, or upload to, the budget airline’s app.

“Also, our research echoes the findings of a Club Med poll which found that two thirds of millennials pick holiday destinations based on what they see on Instagram and other social media channels.”


More News...

Singapore Airlines modern…

Singapore Airlines modernises booking process through NDC

Singapore Airlines will provide a wide range of fares and personalised content to its travel trade partners in Europe from August 2020.

Casa de Campo introduces …

Casa de Campo introduces equine therapy packages for women

  Casa de Campo Resort and Villas in the Dominican Republic is offering a seven-night holiday that includes the four-night retreat where women and horses are brought together along with an...

Tucan Travel introduces a…

Tucan Travel introduces an overnight Maramures excursion to Romania tours

Tucan Travel has introduced an overnight excursion in the Maramures region to all Romania tours starting from spring 2020.

Shearings Holidays launch…

Shearings Holidays launches 2021 River Cruise Brochure

Shearings Holidays has launched its 2021 River Cruise brochure, five months earlier than in previous years.

Brand USA Travel Week Eur…

Brand USA Travel Week Europe dates and venue announced

Brand USA Travel Week Europe 2020 will take place from Monday, September 21 to Friday, September 25.

Aurora Expeditions unveil…

Aurora Expeditions unveils 2021/22 programme

Aurora Expeditions has launched its 2021/22 programme aboard both the Greg Mortimer and the Sylvia Earle, the world's first passenger ships to feature the Ulstein X-BOW.

Cruise lines support Aust…

Cruise lines support Australian tourism recovery amid bushfire crisis

Australia’s cruise industry continues to operate at full capacity and has united with other tourism sectors in planning for the recovery of communities impacted by fires.

Win free stays in USA, C…

Win free stays in USA,  Caribbean and more with Funway

  Funway Holidays launched 'Peaks Means Prizes' campaign which includes a total of 100 prizes for travel agents to win – from free stays in the USA and seven-night Caribbean all-inclusive...

Fred. Olsen appoints Pop …

Fred. Olsen appoints Pop Up Entertainment on board Braemar

Fred. Olsen Cruise Lines has announced the appointment of Pop Up Entertainment as the new production show company aboard its ocean ship, Braemar, with effect from June 1.

Hahn Air enters 2020 with…

Hahn Air enters 2020 with 40 new partner airlines

Hahn Air has added 40 new carriers to its network of more than 350 partner airlines over the course of 2019.

Tennessee Tourism unveils…

Tennessee Tourism unveils 2020 Vacation Guide

The Tennessee Department of Tourist Development unveiled its official 2020 Tennessee Vacation Guide.

The Sarojin launches new …

The Sarojin launches new 'Wake Up To Wellness' package for 2020

Thailand's luxurious 56-room boutique residence, The Sarojin, has launched a new 'Wake Up To Wellness' package for 2020 bursting with activities to enrich the body and soul - from mindful...

Prev Next

twn Are you sure that you want to switch to desktop version?