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Millennials lose the booze on holiday and embrace Instagram instead

Posting the perfect Instagram snap on holiday is more important to young adults than drunken nights out, reveals a recent research by World Travel Market London.

The survey of 2,000 British holidaymakers found just 9% of millennials want to get drunk on a holiday whilst 78% of those aged 25-34 are seeking to spur social media envy by posting on the photo-sharing app – closely followed by those in the 18-24 age group who 63% say they search for social status shots rather than shots of sambuca.

38% of those aged 25-34 say they post online more than once a day while they are on holiday, with a similar proportion (37%) of those aged 18-24 posting once a day; reflecting a definitive shift in attitudes, say travel experts at World Travel Market, which takes place November 5-7.

Paul Nelson from World Travel Market London said: “It’s a sobering thought for the older generation of holidaymakers that their drunken antics are just not regarded as cool by younger travellers. It would appear that millennials, ‘Generation Sensible’ or ‘sober socialites’, are more health-conscious and mindful of their image when on holiday, and eager to share their photographs instead of handling a hangover. The travel industry is tapping into this trend because Instagram has an estimated one billion users, so it’s a very influential platform.

“Budget airline easyJet last week unveiled a Look&Book app feature that allows passengers to instantly book flights using just a photo – without the user needing to know the destination. You can browse Instagram, take screen-grabs of inspiring photos and then share with, or upload to, the budget airline’s app.

“Also, our research echoes the findings of a Club Med poll which found that two thirds of millennials pick holiday destinations based on what they see on Instagram and other social media channels.”


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