Meliá Hotels International has launched a new online B2B portal.

MeliáPro, previously the company’s booking tool for travel agents has now been updated to provide online services for a variety of different B2B segments, including: corporate travellers, meeting and event organisers, travel agencies and tour operators. The company has also created a new website at meliapro.com that allows users flexible management and control of their professional activity.

Rafael Soria, Global B2B digital sales and marketing director for the company, said: “The evolution of MeliáPro enforces our commitment to all of our B2B partners, who play such a fundamental role in our business development. It is our priority to meet their expectations and improve the customer experience, offering our best service with the most advanced technology. Based on our experience with consumers through melia.com, which has become a powerful tool for both sales and customer relationships, we are sure that meliapro.com will deliver the same levels of satisfaction for our B2B partners."

Travel agents can make bookings for their clients through MeliáPro, allowing them to receive instant commissions as well as guaranteeing the best rate for their customers. The tool has already registered more than 100,000 travel agents and increased sales by more than 15% this year.

To reward the loyalty of its professional partners, the company has also created a rewards loyalty programme, offering exclusive discounts on their personal bookings. It also gives them the ability to earn and redeem points for stays and a large choice of products and services thanks to agreements with leading international brand partners.

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