Marriott International has announced the launch of its new brand, MOXY HOTELS, its first entry into the economy tier, three-star hospitality segment in Europe.
The new brand combines contemporary stylish design, approachable service and an affordable price, and will debut in Italy, with the first MOXY property expected to open in Milan early next year.
To grow the brand rapidly, the company is working closely with Inter Hospitality who will be the initial developer and owner of the first MOXY HOTELS properties. Marriott has selected Nordic Hospitality to be its first franchisee to operate the brand, which currently manages several Marriott brand hotels in Scandinavia.
The company's president and CEO Arne Sorenson said: “MOXY HOTELS is the essence of the next generation traveller, not only Gen X and Y but people with a younger sensibility, for whom contemporary style is paramount.
"We are thrilled to be able to launch the brand with Inter Hospitality as an owner and Nordic as our franchisee. With a dedicated real estate partner and an experienced operator, we expect a fast start and the exceptional customer service that is associated with all of Marriott’s brands.”
The company plans to add 150 franchised MOXY HOTELS in Europe over the next ten years, aiming for locations in Germany, Austria, the UK, Ireland, Belgium, Italy, The Netherlands, Denmark, Finland, Norway and Sweden. The new brand will fuel the hotel group's companywide growth in the region, which is expected to reach 80,000 rooms by 2015.
For more information visit www.marriott.com