Madeira Adobe Stock KittyKatIn the Travel Trends 2019 report launched by ABTA, Maderia was highlighted as a destination to watch out for throughout next year.

The report highlighted 12 destinations independently chosen by ABTA’s experts based on a range of factors such as new flight routes, major events and celebrations and areas experiencing a revival.

The report noted Madeira has attracted vistors over the years for its climate, rugged beauty and lush countryside, but now the island is also increasingly gaining a reputation for adventure and activity holidays, with mountain biking, canyoning and climbing in its dramatic, landscapes, which include snow covered mountains “picos” in the winter.

Roberto Santa Clara, executive director of the Madeira Promotion Bureau said: “This recognition is extremely important for the repositioning of the destination as a multi-dimensional subtropical European holiday destination, and consequently appeal to younger audiences.”

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