Lowcostbeds, part of the lowcosttravelgroup reports a 45% increase in sales on city destinations on last year, after securing exclusive rates in Barcelona, Madrid, Berlin, Prague and Krakow.
Following a growth in demand and an increase in searches for city destinations, the compnay further developed its hotel portfolio worldwide in top city-break destinations. Not only investing in the European cities but also in destinations like New York, Miami, Istanbul, Abu Dhabi and Dubai which are popular with their trade partners in the Middle East, USA and Latin America.
A recent study in the UK by ABTA reports that city breaks are now just as popular as beach destinations with 41% of travellers taking city breaks in the last 12 months, which is the same percentage as those choosing beach holidays.
“What was perhaps seen as a luxury 2 to 3 years ago is now increasingly more common. City break demand is back across all of Europe. Additionally, hoteliers are becoming more flexible and there are deals and exclusives to be had with the right relationships.” said Paul Riches, group director of sales, lowcosttravelgroup. “We recruited more buyers to ensure that we have the better product in the most popular cities and our customers are reaping the benefit. Barcelona remains a top seller for lowcostbeds; we recently secured exclusive rates on a number of hotels in the city with discounts of up to 50% such as the 7 HUSA hotels in the city.” added Riches.