Saga is so confident that first-time guests will enjoy life on board that it is offering early flights home and a refund of the cruise fare to anyone who does not enjoy the sailing.

Guests can try a small-ship cruise on Saga Pearl II or Saga Sapphire with a guarantee that if they find the sailing proves ‘not for them’ they can leave the ship at the next available port.

Nigel Blanks, commercial director for the over-50s company, said: “One of the greatest challenges of any business is to encourage new customers to try their products. We have such a high repeat booking rate that we know that when new people try out our cruise experience they simply want to come back for more. That’s why we’re so confident with our cruise offering that we underpin it with this satisfaction guarantee.”

The ‘Love it first time’ offer applies to new bookings only and is open to anyone who has not cruised on a Saga-owned ship.

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