Kuoni has launched its first brochure of the year; the Worldwide 2014 brochure, dubbed the “travel bible” by the company's specialist travel agents.
The brochure has been updated and refreshed and features a new streamlined look with a noticeable reduction in the number of pages. The new compact edition contains more holidays but has been condensed to make it more user-friendly.
The operator's vice president of commercial and product management Mark Duguid said: “The new brochure has been created with the travel agent and customer in mind after listening to their feedback. The brochure is product rich with more hotels on each page. We have also enhanced the weather charts and clearly displayed the best time to visit each destination, for comparison. We have also introduced regional weather charts on the destination introduction pages, which will make it easier to answer the age old questions 'will it be hot?' and 'When is the best time to go?'"
As well as the new design, the main focus of the brochure is exclusive properties and bestsellers, which all receive a page or double page spread with full details, imagery and holiday highlights. The other pages feature a comprehensive range of hand-picked three-, four- and five-star hotels, escorted tours, fly/drives, wildlife safaris, tailor-made options and multi-centre holidays.
The newly opened four-star Zilwa Attitude in Mauritius is new to the programme and is highlighted as ideal for travellers looking for an authentic islander experience with the convenience of an all-inclusive package. Also in the Indian Ocean, the operator has introduced the four-star Jetwing Lagoon to its popular Sri Lanka beach programme. This small luxury hotel of the world offers high quality accommodation and is ideal for a seven- or 14-night summer holiday on Negombo Lagoon.