Larnaka Tourism is using its famous mascot, the Great Flamingo, to front its new ‘They always come back’ campaign, which highlights the various activities holidaymakers can enjoy whist visiting the region.
The flamingos are being used to lead people to information on the tourist office’s newly revamped website and, throughout this month, visitors are being encouraged to take photos of themselves at nine places where cut-out flamingos have been strategically placed.
The new slogan ‘They always come back’ plays on the flamingo’s enduring love affair with Larnaka, and how the region has the highest percentage of repeat visitors amongst the seaside areas of the island at 60%.
The tourist office’s tourism officer, Nana Asmeni Pavlou, said: “Just like the flamingos returning year-on-year to the Larnaka region on their way to and from Europe, the campaign highlights in a fun way why the region receives so many repeat visitors. “The flamingo is very distinctive and is a unique and interesting way for us to promote our beautiful region. We have informed all our trade partners including airlines, tour operators and retailers so that they may in turn encourage travellers to participate by taking photos of themselves at the nine places where cut-out flamingos have been placed.”
Visitors are encouraged to ‘follow the flamingo’ – both to the website and social media pages, but also around Larnaka – which could include locations such as diving at the Zenobia Wreck; a relaxing coffee at Foinikoudes promenade; a cycle ride through Pervolia; watersports and sunbathing on the beaches of Pyla and Voroklini; kitesurfing in Kiti, and birdwatching at Voroklini Lake and Larnaka Salt Lake (where visitors can see real life flamingos between November and March).
For more information visit larnakaregion.com