Kuoni has issued its worldwide travel trends report for 2018 showing that people are looking to invest more in travel alongside life’s big milestones.

According to the new report, big adventures, worldwide tours and cruises have all seen an increase in demand over the past year, adding to the momentum of the so-called ‘experience economy’.

This is especially true when travel coincides with some of life’s big milestones. The travel company has confirmed approximately 50% of its bookings are now for special occasion trips, with honeymoons topping the list, followed by landmark birthdays, weddings and vow renewals, bucket list trips and family gatherings.

Engagement travel also makes the list for the first time, suggesting a trend that couples are seeking to make their marriage proposal as memorable as the big day itself.

The Maldives tops the list of destinations for special trips, including honeymoons, where the average spend is now £6,000 pounds per couple and retains its lead as the top destination booked for the last 15 years in a row.

Mauritius came in as the second most popular destination thanks to its opportunities for cultural immersion followed in third place by exotic Thailand noted for its value for money experiences.

The climb in popularity for short-haul Italy stood out notably in a list mostly dominated by long-haul destinations and this was attributed in part to its ability to offer intimate and rustic wedding venues and real destination authenticity.

Worldwide tours to Japan, Vietnam and Costa Rica are also on the rise, with growing numbers opting for epic adventures of 20 nights or more. Demand for premium worldwide cruise trips, has also risen by 45%.

Derek Jones, managing director of the company, said: “From dinner on a private island in the Maldives to dining by a candlelit waterfall in Thailand, growing numbers are willing to invest in experiences at all ends of the age spectrum which creates conversation to last a lifetime. The memories made, the relationships nurtured and occasions celebrated are becoming central to shaping the people we are.”

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