Jurys Inn has been trialling a Superior Room Upgrade in 10 hotels across the UK since January 2011.

The Superior Room Upgrade, for an additional £20, incorporates key elements its guests have asked the hotel group to include: complimentary internet access; early check-in from 12 noon; upper floor rooms; iron and ironing board in rooms; complimentary national newspaper; complimentary still and sparkling water as well as 10% discount off all food in our restaurants and bars.

John Brennan, CEO, Jurys Inn said; "Since we carried out the trial we have had very positive feedback from our guests. And we have now rolled out the Superior Room Upgrade across all our 31 hotels in the UK and Ireland as well as our hotel in Prague. Guests will be able to request the upgrade when they book online, by phone or at check-in. Our Superior Room Upgrade will further enhance our guests experience whilst still providing what we are recognised for, offering great value without compromising on service”.

Jurys Inn offers midweek rates typically ranging from £65 in Liverpool and £75 in Manchester as well as, non refundable advance purchase rates. Following the trial period Jurys Inn asked guests which elements of the package influenced them the most to upgrade. The three top responses were free high speed internet access (46.6%) (normally costing £10 for 24 hours), early check-in (38.2% ) and a better appointed upper floor bedroom (36.6%).

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