The Jordan Tourist Board (JTB) is celebrating after the destination was announced as the most booked adventure holiday in 2014 by

A nine-day escape to the country proved to be the most popular holiday booked by responsible travellers last year, with the itinerary including two full days at Petra, a desert experience with local Bedouin at Wadi Rum, relaxing in the healing waters of the Dead Sea, time in Amman and snorkelling amongst the corals of the Red Sea in Aqaba.

Responsible Travel’s co-founder and managing director, Justin Francis, said: “Jordan’s diversity, culture and history coupled with iconic landscapes without the need for long-haul flights are a real draw for adventurous travellers and families alike. We are seeing more and more people wanting a deeper experience from their holiday and the full week-long trip to Jordan, which engages with local Bedouin communities and encourages travellers to immerse themselves in local culture, food and landscapes – does just that.”

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