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John Herrington announced as keynote speaker to Brand USA Travel Week

Brand USA has announced John Herrington, the first Native American astronaut, as one of the keynote speakers at the inaugural Brand USA Travel Week Europe in London from September 9-13.

He will be part of the event's Enrichment Series, which comprises speaker sessions designed to encourage fresh thinking and stimulate discussions.

The opening day of the event will be held at County Hall, a large event space situated on London's Southbank with views of The Houses of Parliament, Big Ben, and the London Eye. Herrington will address 100 US exhibitors about his love for America's great outdoors.

A supporter of the USA's National Parks and green spaces, in 2008, he completed a three-month 4,300-mile cross-country bicycle ride through the US from Cape Flattery, Washington, to Cape Canaveral, Florida.

Herrington will also feature as one of the US trailblazers exploring the country in Brand USA's third film for IMAX and giant-screen theatres – 'Into America's Wild' (working title).

Produced by MacGillivray Freeman Films in association with Expedia Group, the film is scheduled to premiere in Washington, DC in February 2020.

During his 22-year career, Herrington became the first member of a federally recognised tribe (Chickasaw) to travel to space, taking part in a historic 13-day NASA mission to the International Space Station in 2002, which included three spacewalks.

Christopher L Thompson, president and CEO for the destination marketing organisation, said: "Sharing his stories of challenges, leadership, motivation, and mentorship, John Herrington will both educate and entertain attendees at the inaugural Brand USA Travel Week Europe. I couldn't think of a better person to kick off our inspiring speaker series.

"Offering our exhibitors, buyers, and sponsors a unique insight into his world is sure to set the perfect tone for what is set to be a game-changing week."

Brand USA Travel Week Europe 2019 will showcase the diverse range of travel experiences available throughout the 50 states, five territories, and the District of Columbia. The event provides a business platform for US suppliers to engage with major buyers from the United Kingdom (UK) and Europe, interested in increasing arrivals to the USA.

The event will focus on B2B appointments, a series of enrichment workshops and seminars, as well as networking opportunities and evening receptions.

For more information, visit BrandUSATravelWeek.com


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