Jet2holidays is the official travel partner of Love Island, which began its fourth series on ITV2 earlier this week.

With last year’s series bringing in ITV2’s highest ever ratings the package holiday specialist is using the popularity of the show to specifically target millennials and young adults.

The operator will reach out to this audience by running commercial competitions, TV and digital advertising, social media campaigns, and a dedicated microsite hosting exclusive content.

A series of bespoke advertisements to support the partnership have been filmed in Majorca, where the Love Island villa is located. The ads were filmed at four Jet2holidays hotels in Majorca (Sol House The Studio Calvia Beach, BH Mallorca in Magaluf, Sol Wave House in Magaluf, and the Iberostar Grand Portals Nous in Portals Nous) from the perspective of a friend’s camera, and follow a groups’ holiday through the lens.

Four summer vibes are captured in the ads - Party, Chilled, Culture and Active – showcasing the different holiday experiences that the operator offers customers in Majorca and across its network of European destinations.

Moreover, the holiday brand is offering viewers the chance to win ten pairs of money-can’t-buy tickets to the Love Island Live final and a Jet2holiday for two people to Majorca will be up for grabs each week throughout the series.

Steve Heapy, CEO of Jet2.com and Jet2holidays, said: “Love Island was one of the most popular and talked about TV shows last summer, and it looks like this summer will be no different. Working in partnership with such a high profile programme means we can showcase the fantastic range of holidays we have on offer for young people, so we are delighted to be the official travel partner of Love Island.”

For more information go to jet2.com

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