has further bolstered its commitment to tackle disruptive and abusive behaviour by banning the sale of alcohol on board before 08:00 on all morning flights.

The company is calling for airports and retailers to follow its lead to trade responsibly and similarly ban alcohol sales before 08:00BST, and is encouraging industry partners to support the call for fully sealed bags for alcohol purchased in airports to prohibit the illegal consumption of personal alcohol before and during flights.

Phil Ward, the carrier's managing director, said: “We have decided to take positive action to allow the millions of customers and families who fly with us to travel with confidence and have a great experience. We believe that stopping sales of alcohol before 08:00BST on our morning flights is an effective way to ensure everyone has an enjoyable and comfortable journey. We understand that we’re the first of the European airlines to take this bold step and call upon industry partners in airports to also trade responsibly.”

The announcement further supports the airlines' Onboard Together campaign which aims to reduce incidences of disruptive behaviour on its flights. The initiative has seen more than 500 passengers refused travel with more than 50 of these given lifetime bans since it was launched last year.

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