Hollywood actress Jennifer Aniston makes her return to an Emirates A380 in a new global advert for the airline.
Building on the success of the airline’s first Jennifer Aniston advert which was launched last year, it shows Jennifer befriending Cooper, a feisty young boy as they stroll through the plane’s Business Class cabin and Onboard Lounge.
The advert is also the first to use a global celebrity to promote its Economy Class offering.
Boutros Boutros, the company’s divisional senior vice president, Corporate Communications, Marketing & Brand, commented: “A year ago, when we launched our first ad featuring Jennifer Aniston, we were overwhelmed by what a social phenomenon it became. The humour resonated with audiences around the world, and the ad was viewed by millions of people, generating thousands of conversations. Fans of both Emirates and Jennifer loved her effortless charm and humour, and enjoyed a story that deviated from traditional airline advertising.
“We were overrun with requests to see Jennifer again. She has an enduring, universal appeal that is at once sophisticated, but also down to earth – a great match for our brand. This new ad perfectly captures the fun, spontaneity and glamour of flying on Emirates, and we are confident audiences will find it as memorable as the first.”
The video can be viewed here at: youtube.com/watch?v=yz_qZQbiZuA