The Personal Agents for Cooperative Travel recruitment campaign

It's 'Lights, Camera, Action' for The Personal Travel Agents at Co-operative Travel

Midcounties Co-operative Travel group has turned its homeworkers into digital superstars this autumn, as part of a new recruitment campaign for The Personal Travel Agents at Co-operative Travel.

Filming for the campaign took place at The Crowne Plaza hotel in Birmingham on September 27, 2018, where the homeworkers shared their experiences working for the brand.

Seven agents from Midcounties Co-operative Travel group’s homeworking division, took part in the filming and talked about their first year working for the agency.

The videos will form part of a new recruitment campaign launching in January 2019. It will be implemented via social media, e-newsletters, blogs and on the brand’s dedicated recruitment website

The head-office team, each of whom were filmed, described the benefits of joining the organisation as a homeworker such as flexibility and autonomy, training and ongoing support. 

Sheena Whittle, head of the co-operative travel agency, said: “We’re delighted with how the filming went for our new recruitment campaign. As well as producing valuable material for the campaign, the filming day provided another opportunity for our homeworkers to connect with one another and our head office team – we all enjoyed a glass of bubbles at the end of filming, followed by a meal out to say thank you to our homeworkers for performing their starring roles so admirably.

“Being a member of a co-operative makes The Personal Travel Agents at Co-operative Travel truly independent and, with that, brings well negotiated, market-leading tour operator terms, which results in higher earning potential for our Personal Travel Agents. Our homeworkers have the freedom to sell holidays from a full range of suppliers, enabling them to sell the holiday that is exactly right for their customer.

“Our recruitment drive is all about attracting homeworkers of the highest calibre, whether they are long-standing travel industry experts or newcomers to travel with entrepreneurial spirit in droves, who we can nurture through our academy. The natural passion and enthusiasm of our homeworkers really shone through, as they shared their stories on camera, and I know it will inspire Personal Travel Agents of the future to step forward.”

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